Jack Gold Casino Upgraded
18th Oct 2013 – The award-winning Jack Gold Casino has been upgraded to provide customers with a better gaming experience on an even wider range of devices and operating systems.
In particular, the casino will now be further optimised for a greater number of android devices and the new breed of mobile and tablet handsets in local and emerging markets.
The move follows research into preferred operating systems and handsets in countries such as Australia and South Africa where parent company Locus Gaming are witnessing sustained market growth.
Jack Gold, which was created to deliver a premier user experience on both mouse-led and touch screen devices, won the award for Best Mobile Site at last month’s inaugural Mobile Gaming and Gambling Awards.
Among the changes to the site are a new home page and customer account functions which have been moved to the right hand side to ease navigation.
Ed Andrewes, CEO of Locus Gaming said: “Jack Gold Casino was built with customers in mind first and foremost. Through analysis and AB testing we’ve been able to enhance their experience as they move between an ever-increasing number of devices and platforms
“As well as doing that for our existing customers, the upgrade will also help us to reach out to new ones both at home and abroad, where the penetration of different devices varies.”
As well as upgrading the site, Jack Gold will shortly be unveiling the popular Micrograming games The Dark Knight Rises and Playboy for desktop customers.
Immersive roulette has already been added to the live dealer tables, provided by Evolution Gaming, and multiplayer versions of roulette and the slot game Avalon are on their way too.
Isle of Man-licensed Locus Gaming launched Jack Gold Casino in January this year. It offers a range of traditional casino games, including roulette and blackjack, as well as three and five-reel slot games.
The company’s affiliate programme provides partners with unique creatives, comprehensive customer service, and tracking and commission calculations via a deal with Income Access, while the latest changes will help those affiliates whose traffic is not segmented according to individual devices.