Locus Gaming Unveils First TV Campaign For Jack Gold Casino
25th Oct 2013 – London, 25th October, 2013 – Jack Gold Casino is to feature in a new set of television adverts as part of parent company Locus Gaming’s ambitious plans to raise awareness of the mobile-focused brand.
As part of the promotion the company will be giving away a solid gold bar worth £30,000 to one lucky customer who deposits and plays on the site.
Featuring a 200 per cent deposit match of up to £100, the adverts will be aired across a host of terrestrial and digital channels including ITV, Channel 5, and Sky Television starting tomorrow (Saturday 26th October).
The creative, which can be viewed here, seeks to develop a heritage for the brand by taking viewers on a journey back in time to the early pioneers of the California Gold Rush.
They are then returned to the cutting edge technology of the current day where the thrill of playing Jack Gold’s pioneering table and slots games awaits.
Ed Andrewes, CEO of Locus Gaming said: “The adverts are the next stage in the evolution of Jack Gold and are part of a considerable investment in the brand to raise its profile among the next generation of casino players.
“We’re very happy with the product after various content additions and further optimisation in recent weeks and are keen to get the name out there now. We’re very confident consumers will like the adverts and will love the Jack Gold experience regardless of the device they chose to play on.”
Jack Gold Casino is now optimised for a greater number of android devices and the new breed of mobile and tablet handsets in local and emerging markets. The changes follow research into preferred operating systems and handsets in territories such as Australia and South Africa.
Created to deliver a premier user experience on both mouse-led and touch screen devices, Jack Gold won the award for Best Mobile Site at the inaugural Mobile Gaming and Gambling Awards.
Among recent changes are a new home page and customer account functions which have been moved to the right hand side to ease navigation. Desktop customers will also shortly have access to popular Micrograming games The Dark Knight Rises and Playboy.
The company’s affiliate programme provides partners with unique creatives, comprehensive customer service, and tracking and commission calculations via a deal with Income Access, while the latest changes will help those affiliates whose traffic is not segmented according to individual devices.
For more information on this release or to arrange an interview with Ed Andrewes please contact Robin Hutchison at Square in the Air on 0203 586 8272 or 07968 124 132, or [email protected] High Resolution images of the new TV advert are available on request.
About Locus Gaming
Jack Gold Casino is operated by Locus Gaming Isle of Man Limited, a pioneering online casino offering gaming entertainment across tablet, mobile, and desktop platforms. Locus Gaming was established by Ed Andrewes and Mick d’Ancona, two former directors of Ladbrokes. The company has an Isle of Man gaming license. Based in the UK, Jack Gold was developed in the spirit of tablet and mobile computing. With a focus on simple, intuitive, and fun to play games, the company is passionate about offering customers the best possible experience at an online casino, with a diverse array of gaming products and client-focused customer service.